Mary Kay Sample of The Week Club

Mary Kay Sample of The Week Club!

Start your New Year off with an exciting new program! Each month promote a product to your customers & ask for their opinion. They will be participating in your SAMPLE OF THE MONTH CLUB!

Have you ever found yourself putting different samples into customers reorder bags without thinking about them and/or remembering to follow up? We all have done that and we know it does not result in sales. Most of the time, the customer doesn't even try the sample and we just wasted our money! That's why you need to have this organized, pro-active approach to increasing your customers Mary Kay product usage.
Steps:

1. Each month choose a particular product or product category to spotlight.

2. Contact ALL of your current customers and ask them if they would like to participate in your "Sample of the Month Club".

3. Between the 1st and the 5th or each month, mail or deliver to each participant:a.. A product sample.b.. A card or note with the products features, benefits and key ingredients with an explanation of how and when to use it.c.. A beauty book with your name, website and phone number.d.. An insert detailing the "special offer of the month".

4. Follow up with a phone call by the 15th of the month. (Make sure you have their permission to call so they won't think you're "bugging" them). Ask them for feedback. Ask them if they'd like to take advantage of the special. Let them know it's okay if they don't. Thank them for participating in your "club".

5. Deliver orders.Do this publicly if at all possible, especially if she works around other women. Wouldn't it be great to offer this as a service to customers and non-customers alike? If you use this "sample of the month club" as a way to approach people it becomes a booking tool.

*TIP*

Keep extra sample packets with you to hand out as you run errands, or deliver product. Say, “Hi, I am a Mary Kay Consultant, and one of the services I offer is a sample of the month club, would you like to join?” Be sure to get their name, number, and address to enroll them.
Get excited about this idea and convey that enthusiasm to everyone you contact.
If you don’t have any sample sizes to start the month off, use a full-size bottle of something you have in stock. Spray one of the fabulous scents on to a cotton ball, Demo Satin hands, be creative!